Today, we’re phasing out Abaris and changing our name to Blueprint Income.
In 2014, Adam, Nimish, and I began building a better path to a secure retirement for millions of Americans. Longer life spans, increasing uncertainty about Social Security, and the decline of pensions all have made retirement harder and more do-it-yourself than at any point in history.
How do we address that problem? We provide simple annuities guaranteed by highly rated insurers — offered at the most competitive prices, with the most objective information, and with the most seamless process.
Why The New Name?
Frankly, the decision to update our name and brand has been an easy one. Abaris never clicked with users, investors or even us. Abaris is the Greek god who advised Apollo on important decisions. But not everyone knew that. And not everyone pronounced it the same way.
We love how Blueprint Income gives us a way to talk about what we do and how we do it in a simple and emotive way. Any good plan begins with a blueprint. And a secure retirement has income (hopefully from us!) as its foundation. We think Blueprint Income is not only more pronounceable, but also articulates what we do better. A good plan starts with a blueprint. A secure retirement has guaranteed lifetime income as its foundation.
The Latest With Us
A lot has changed in just over 3 years since starting the company. We’ve helped our customers turn tens of millions of dollars of their hard-earned money into a guaranteed paychecks to sustain their retirements. And we’ve built an awesome team that’s working relentlessly to help us achieve our vision.
2017 was a particularly exciting year. We grew our business considerably. We added 5 more insurers to the platform, giving our customers more options and even better pricing. We doubled the size of our team. And we raised new funding from venture capital firms run by the former CEO of Visa and other well-known investors.
We also have worked to develop a new kind of guaranteed retirement income, which some of you have already purchased — the Personal Pension. It’s just like a deferred income annuity, but you buy it on a subscription, in small pieces over time. It’s great for people who aren’t yet ready to make a large commitment and gives younger folks better access to retirement security. Launching this new innovation at the same time as the name change seemed to make sense.
Last, But Not Least
Thank you! Since 2014, we’ve worked hard to make the annuity market work better for you. And you’re the main reason we’re able to do that. You’ve trusted us as the place to get the best information, selection, and pricing, and that has helped us spread the word to more and more people.
Now as Blueprint Income, we can’t wait to see what 2018 holds — for us, for our current customers enjoying the peace of mind of a retirement guarantee, and for new customers we hope to have the opportunity to serve.
To Your Continued Longevity,
Matt and the Blueprint Income Team